XERA Beauty

Bold, diverse makeup that heals, nourishes, and empowers.

My mission

I started XERA Beauty to create bold, diverse makeup that does more than look good. It heals, nourishes, and empowers. For me, beauty is about expression, authenticity, and accountability.

My story

I have been a performer and makeup artist for over twenty years, from drag to burlesque to theater. I know firsthand how frustrating it is to choose between skincare that feels good and makeup that lasts under lights, through sweat, and during long nights. That is why I decided to build XERA Beauty with products that deliver both.

What makes XERA Beauty different?

• Performance plus care. Theater grade longevity that still cares for your skin.
• Inclusive by design. Built for performers, enthusiasts, and everyday users who are often not represented by mainstream beauty.
• Accountability over greenwashing. A refill vision that aims to work in practice, not just as a slogan.
• Fantasy meets reality. The Lore Line brings storytelling, artistry, and play into everyday makeup.

LipLore

A crystal clear, high shine lip lacquer that is transfer proof, waterproof, and never sticky. First shades: Dragon’s Blood, Mermaid Tears, Nymph Blessing, Faerie Dreams.

Join me

I am building XERA Beauty step by step. Follow along for behind the scenes, process, and drops. Sign up to be first to know when LipLore goes live.